Friday, December 3, 2010

Quickie: The editorial genius of U.S. diplomats

Via Colum Lynch from FP's Turtle Bay blog

Like good magazine editors, America's cable writers have developed an ear for punchy, irreverent headlines, the better to attract readers' eyes. U.S. diplomats from Buenos Aires to Moscow spare nothing in their competition for the attention of hyper-busy senior policy makers in Washington.

Click here for a "sampling of their best editorial artistry."




3 comments:

hannah said...

It's almost like we're taught to write a punchy title...

diplopundit said...

H - don't tell me you've never attended FSI's cable writing class on how to write punchy titles for your cables!! :-) also one out there on not to be cute when writing cables... obviously one is not as popular as the other!

hannah said...

For me, it's all about the references: your headings inside the cable are where you establish a theme. Most recent themed cable was to the tune of Star Wars....